Create stories about one person, facing an obstacle.

Conduct a $295 Pilot Project to discover dozens of real-life stories. Research respondents will be verified to match your customer profile, e.g. people who recently lived the brand switching moment. 

The results will, in turn, become the foundation for your story telling. 

Every story will be about a person who's trying to solve a problem in their life, who wants a better end state. And it will detail their moment of finally, what was the tipping point that lead them to finally switch. 

In turn, your future customer will instantly recognizes themselves inside the story.