Your future customer isn't looking for you. Yet.

The hero is an actual human being we discovered, and the tension they face gets told right up front, in the first two sentences. Every hero has a need and faces an obstacle. The story is about how the hero got into this position and the challenges they face.

Told in authentic human experience, in the person's own words, CueVu finds and qualifies people who recently lived the customer experience you want to write stories about, and asks one single question. What were you feeling when [X-Event] happened?

This may be shocking news to many companies, but making your brand the hero of your story is a bad idea. As we said, the hero is the customer, who has a need and an obstacle. The better role for your company is the guide.

The guide's role is to see the hero. You acknowledge the hero's situation and bring the story to a resolution by guiding the reader, your future customer, to see the hero in their new state.

Every story you share leaves readers thinking a little differently than they did before. It's the new way they see the experience, the category, or even themselves. Done without selling. That's what makes one story naturally lead to another.

Stop publishing isolated posts and start building an audience that comes back, not because they're looking for your company, but because they're looking for the next story.

The 99-1 Rule is about the disconnect RE how companies sell on LinkedIn.

Here's the 99.

Ninety-nine percent of companies on LinkedIn are marketing the wrong way: pitching themselves to people who didn't come to be pitched. When your future customers are on the LinkedIn, they're there for one purpose.  To check on the careers of people they know. Who got promoted, who changed jobs, that sort of thing. Translation: they are not on LinkedIn to discover a new company to but from.

Now, here's the 1.

There is one, and only one, reliable way to get their attention. A real story they recognize, one that lands close to home. And getting the attention of the LinkedIn audience is a  worthy endeavor. LinkedIn holds the most valuable professional audience anywhere: the decision-makers, the owners, the people who write the checks. 

Here's why the 99-1 Rule matters.

The tipping point for LinkedIn occurred when the  sheer volume of the 99 percent became a problem LinkedIn couldn't ignore.  Feeds are now flooded with content that people can immediately see is 100% AI generated. Basically its AI-slop. So LinkedIn acted, and its new algorithm reads content for meaning, buries the generic, and rewards real stories told in real customer language. As Salesforce's own Bobby Jania put it: "We are using the most powerful technology in history to send more one-way spam, faster."

The 99-1 Rule used to be advice. Break it, you got ignored. 

Now it's law. Ignored was recoverable. 

Buried is not.

How the algorithm rewards story publishers.

When your brand posts a real CueVu human story, it doesn't reach your future customer by luck. In the instant before their feed loads, the algorithm runs thousands of calculations about the content and about them: what they've paused on, what they've read to the end. It matches the story to the person most likely to recognize it. Your only job is to feed it something real. By the time they finally go shopping, your brand isn't a name they have to learn. It's already familiar.