Your future customer isn't looking for you. Yet.

Each and every CueVu story contains one real hero. The hero is an actual human being we discovered, and the tension they face is front and center. Every hero has a need and faces an obstacle. The story is about how the hero got into this position and the challenges they face, told in authentic human experience, in the person's own words.

CueVu finds and qualifies people who recently lived the customer experience you want to write stories about, and asks one single question. What were you feeling when [X-Event] happened?

Every hero's answer can become a story only your brand can tell.

This may be shocking news to many companies, but making your brand the hero of your story is a bad idea. As we said, the hero is the customer, who has a need and an obstacle. The better role for your company is the guide.

The guide's role is to see the hero. You acknowledge the hero's situation and bring the story to a resolution by guiding the reader, your future customer, to see the hero in their new state.

Every story you share leaves readers thinking a little differently than they did before. It's the new way they see the experience, the category, or even themselves. Done without selling. That's what makes one story naturally lead to another.

Stop publishing isolated posts and start building an audience that comes back, not because they're looking for your company, but because they're looking for the next story.