Your future customer isn't looking for you. Yet.

Our deliverable is the results file. Authentic human experiences told in the person's own words, CueVu qualifies people who recently lived the customer experience, and we ask one single question. 

What were you feeling when [X-Event] happened?

Your job, as the DIY client, is to understand how every person in the results file contains a hero. We screened them for the customer experience you defined. We asked them about the obstacle they faced, how they got into the position, and what the end result was. 

Your opportunity is to create a mini-series based on real people's experienced. 

Your company's role, in the story, is to look at every customer story and decide the order of which to share and when. When you start, acknowledge the hero's situation, and through empathic language, bring the story to a resolution.

Most companies make marketing about themselves. This is the opposite. The beauty is, now your company can become known for understanding customers, precisely what the algorithm looks for

In human language, there is no better way to get future customer's attention than through the Pilot Project.

Every story you share leaves the readers, aka your future customers, thinking a little differently than they did before. All done without selling. 

That's what makes one story naturally lead to another. As the storyteller, you can tease them wirth what's coming next. This is how to build an audience.

Stop publishing isolated posts and start building an audience that comes back, not because they're looking for your company, but because they're looking for the next story.

The 99-1 Rule is about the disconnect RE how companies sell on LinkedIn.

Here's the 99.

Ninety-nine percent of companies on LinkedIn are marketing the wrong way: pitching themselves to people who didn't come to be pitched. When your future customers are on the platform, they're there for one purpose.  To check on the careers of people they know. Who got promoted, who changed jobs, that sort of thing. Trying to sell to them will likely do more harm than good. 

Now, here's the 1.

There is one, and only one, reliable way to get their attention. A real story they recognize, one that lands close to home. And getting the attention of the LinkedIn audience is a  worthy endeavor. LinkedIn holds the most valuable professional audience anywhere: the decision-makers, the owners, the people who write the checks. 

Here's why the 99-1 Rule matters.

The tipping point for LinkedIn occurred when the  sheer volume of the 99 percent became a problem LinkedIn couldn't ignore.  Feeds are now flooded with content that people can immediately see is 100% AI generated. Basically its AI-slop. So LinkedIn acted, and its new algorithm reads content for meaning, buries the generic, and rewards real stories told in real customer language. As Salesforce's own Bobby Jania put it: "We are using the most powerful technology in history to send more one-way spam, faster."

The 99-1 Rule used to be advice. Break it, you got ignored. 

Now it's law. Ignored was recoverable. 

Buried is not.

How the algorithm rewards story publishers.

When your brand posts a real CueVu human story, it doesn't reach your future customer by luck. In the instant before their feed loads, the algorithm runs thousands of calculations about the content and about them: what they've paused on, what they've read to the end. It matches the story to the person most likely to recognize it. Your only job is to feed it something real. By the time they finally go shopping, your brand isn't a name they have to learn. It's already familiar.