The Missing Link Between Research and Marketing

My career has been built around one idea: finding the right people to answer the right questions. For more than 30 years, I've worked in qualitative market research. Today, I operate CueVu while also serving as the independent National Sales Representative for Murray Hill National, a market research firm trusted by many of the world's leading brands. Through its panel of more than 5 million American consumers, Murray Hill National helps organizations recruit participants for qualitative and quantitative research across hundreds of product categories.

Working in that environment gave me a front-row seat to something I couldn't ignore.

Every research project uncovered valuable customer language.

Not polished marketing copy.

Not survey scores.

The actual words people used to explain what they noticed, what they felt, and why they made decisions.

Those conversations helped companies make product and business decisions.

But I kept wondering why they almost never became part of the marketing.

Research and marketing often operated in separate worlds.

One department invested thousands of dollars uncovering authentic customer language.

Another department created marketing from scratch.

Then AI arrived.

Most conversations shifted toward prompts.

People searched for better prompt engineering, better workflows, and better AI tools.

But I believed the bigger opportunity was somewhere else.

The quality of AI output isn't determined only by the prompt.

It's determined by what AI has to work with.

That realization became CueVu.

Instead of conducting large research studies designed to answer dozens of business questions, CueVu is intentionally designed to answer one.

Together with each client, we identify the one experience worth exploring.

Maybe it's what people were thinking when they decided to switch brands.

Maybe it's what customers love most about using a product.

Maybe it's the observation they repeat to friends.

Maybe it's something entirely unique to your category.

Once we identify that experience, CueVu recruits the right people, asks one carefully designed question, and collects rich, authentic stories in their own words.

By focusing on a single objective, projects remain affordable, participants stay highly engaged, and brands receive something remarkably valuable:

Language that already exists in their category but isn't available on the public internet.

Today, that language becomes more than research.

It becomes proprietary input for the AI systems shaping your brand.

That's why CueVu exists.

Not to replace market research.

To help brands transform authentic customer language into more recognizable, more distinctive marketing.